Transparency from the Start
Our Journey
From the first sketches to the watch on your wrist, we want you to be part of the story. Here’s what we’ve accomplished, what we’re working on, and what comes next—with honest updates along the way.
January 2026
Brand Founded
Aft & Anchor Watch Co. established with a clear mission.
March 2026
Trade Mark Secured
Brand Identity and name protected.
June 2026
Prototype Approved
Final spec locked. All four colorways confirmed.
October 2026
Prototype Arrives
Physical samples reviewed and verified before production.
October 15 2026
FOUNDER'S EDITION LAUNCH
Founding crew members get first access and exclusive pricing.
Winter 2026
Production
A limited number of Founder Edition watches will enter production.
Spring 2027
Watches Ship
The Founder Edition lands on your wrist.